2016 DRMA Marketer of the Year Award Nominees: A Fantastic 5

The DRMA – the alliance for performance-based marketers – and ResponseMagazine are proud to announce five stellar nominees for the Eighth Annual DRMA Marketer of the Year Award:

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“This group of marketers – a ‘fantastic five,’ if you will – is made up of marketers who have taken the long-standing power of direct and data-driven marketing and combined it with this new era’s best metrics and multichannel media mixes,” says John Yarrington, publisher of Response and co-founder of the DRMA. “When you think of the present and – more importantly – the future of performance-based marketing, these five companies are among those leading the way, innovating on both the customer acquisition and sales attribution ends of the consumer lifecycle.”

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