New York Future 50

Morgan Hermand-Waiche
Founder and CEO


When Morgan Hermand-Waiche, then a broke MBA student, was trying to buy lingerie as a birthday gift for his girlfriend, he realized that all the high-quality items were far beyond his budget and cheaper items were outdated. “It was time to shake up the lingerie industry, lower its prices, speed up its fashion, and make it accessible to everybody,” says Hermand-Waiche. 

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