Adore Me wins Retail Innovator of the Year from Retail Touchpoints

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Founded in 2010, Adore Me set out to challenge Victoria’s Secret by starting as an e-Commerce pure play offering more affordable high-quality lingerie for a wider range of body types, from petite to plus-size, than the category leader. Adore Me also shook up the market by unveiling new styles much more often than the traditional two collections per year. Sales took off. The most recent Inc. 5000 list of the fastest-growing private companies reported that Adore Me grew almost 1,400% from 2014 to 2016.

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