Chain Store Age’s 2019 Breakout Retailers Awards

Chain Store Age.png

Adore Me

This digitally native brand specializes in stylish and affordable lingerie for a wide range of body types, with everything sold under its own label. Adore Me launched in 2012 and it’s been on the move ever since, with a growing customer base — currently 11 million plus strong — and expanded product line up that now includes sleepwear, loungewear and more.

The company made the leap to brick and mortar last year with an inviting store format that combines the best of digital and physical retailing. It sees the potential for 300 locations.

Read More