How it grew: Its undies exude sexiness, but that’s not the only thing putting the five-year-old company in the accelerated-growth lane. Adore Me has benefited from its reliance on A/B, or split testing—which enables it to determine how different designs, models and poses score with customers. Other growth strategies include running ads, for the first time, on MTV, Bravo, E and Lifetime; dipping into brick-and-mortar retailing by putting garments in a handful of Nordstrom stores; and introducing less lacy bras for T-shirt wearers.

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MOBILE 500 Ranking the World’s Largest Mobile Commerce Players

Meet the 500 Global Masters of Mobile Commerce

They're on pace to grow their mobile sales 53% this year to $220 billion.

Today, many mobile retail leaders see mobile as a technology that can benefit them in a variety of new and ever-evolving ways beyond a mobile site or app. Not only are the retailers ranked in the all-new 2017 edition of the Internet Retailer Mobile 500 beginning to design for mobile first, they're also exploring the early capabilities of bots and artificial intelligence, and sampling a fresh and growing crop of mobile tools offered by Google and Facebook. 

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