30 Killer Music Festival Outfits Perfect for Coachella and Beyond


Whether you're making the trek to Coachella Valley or just want to get your festival style on for the 'gram, summer is the perfect time to try funky new trends.

At this year's fests, edgy details like animal print, faux leather, and platform shoes will be all over the place. But fear not, flower-crown-lovers, there are some femme looks too. Puff sleeves, smocking, and pearl accessories will be your go-to all season long.

Check out the cutest festival fashion trends of 2019 that will have you totally concert-ready.

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Plus-Size Is the New Average in America


These days, Ashley Graham is a mainstream super model. The first plus-size model to grace the cover of Sports Illustrated’s Swimsuit Issue, in 2016, she is described as an ambassador of the “curvy” movement. She has since authored a memoir, “A New Model,” and her image has been the model for a Barbie doll that reflects the “real beauty” standard. Indeed, it’s become the norm to find plus models — Sabina Karlsson, Jordyn Woods come to mind — walking the runways, flaunting their round derrieres and full thighs at the industry’s place to be seen: New York Fashion Week (NYFW).

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Bathing suits are back at Victoria’s Secret


Victoria’s Secret is back in the swimwear business — sort of.

The lingerie retailer said Monday that its swim collection for 2019 is now available, but only online. “Due to overwhelming demand,” Victoria’s Secret said it just plans to sell pieces — a “limited assortment” — on its website, not in stores, for the upcoming spring and summer seasons. It said it will offer a new line of sunglasses in select stores, in addition to online.

Victoria’s Secret’s move back into swim comes after the company pulled out of the category in 2016, costing it $500 million in annual sales. Shoppers who swore by its beach friendly products were outraged, with few other retailers offering quality swimwear to turn to.

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Yes! You read right. The new season of the popular fashion design competition kicked off with a plus size model on the runway.

Project Runway is back with a new look and some curves on the runway.

Yes! You read right. The new season of the popular fashion design competition kicked off with a plus size model on the runway.

You may have seen her gracing a billboard on a NYC bus for Ashley Stewart, in a recent commercial for JC Penney, on The Today Show, or walking the runway at NY Fashion Week. Now Melanie Ennis is making waves via her appearance in the first episode of this season’s Project Runway.

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Ring the Alarm! 9 Super Sultry Bras For Curvy Ladies


It’s time to turn up the heat!

Whether you’re looking to upgrade your collection for personal reasons or preparing for a special occasion, sexy bras that are a step above your everyday go-to are a necessity for every woman.

If you’ve been blessed with dangerous curves and can’t seem to find a bra that’ll set the fire alarms off, we’ve got you.

Shop our super sultry picks below!

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CSA honors Breakout Retailers winners at SPECS

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The winners of Chain Store Age’s annual Breakout Retailers Awards were honored at CSA’s SPECS Show in Dallas.

The winning lineup for 2019 consisted of five dynamic brands: Adore Me, b8ta, Lolli & Pops, Orangetheory Fitness and Veggie Grill.

“The Breakout Retailers awards recognize innovative retail, restaurant and specialty concepts that are redefining their industry segment and are on their way up … brands that have crossed the “newbie” line, and are on track for growth,” said CSA editor-in-chief Marianne Wilson at the awards presentation.

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Want To Drive Foot Traffic To Your Store? Try These 13 Brick-And-Mortar Marketing Tactics


Despite predictions that brick-and-mortar stores would be swallowed up by e-commerce, physical retail may be making a comeback. Amazon recently opened its second 4-star store in Colorado, proving that digital and in-store shopping can indeed coexist in the modern world.

While this trend is good news for traditional brick-and-mortar shops, these businesses will still have to plan a proper marketing strategy to increase foot traffic. We asked Forbes Communications Council members to share some unique and clever marketing tactics for physical retailers. Their best recommendations are below.

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Top Takeaways From Holiday Earnings: Store Closures Will Continue, Best Buy Comes Out A Winner

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Perhaps the biggest news of the quarterly earnings week came from Gap and L Brands, parent company of Victoria’s Secret and Bath & Body Works. Gap and Old Navy are splitting into two separate public companies, with Gap now set to close 230 of its 1,200+ namesake stores by 2021, after Gap Brand same-store sales declined 5% in Q4.

Same-store sales at Victoria’s Secret dropped 3% in Q4, and e-Commerce appears to be doing better than physical store sales: brick-and-mortar same-store sales dipped 7% during the quarter. Like Gap, L Brands is responding with store closures, announcing it will shutter 53 of 1,140+Victoria’s Secret stores. The brand overall has struggled to keep up with changing tastes and growing competition from brands such as such as Aerie, ThirdLove and Adore Me.

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Lingerie e-commerce firm Adore Me to acquire Belabumbum

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Lingerie e-commerce company Adore Me is set to acquire maternity brand Belabumbum in an effort to expand its portfolio with offerings for expecting and new mothers.

Belabumbum is the category leader for intimate apparel, sleep, lounge, and activewear for expecting and new moms.

Adore Me founder and CEO Morgan Hermand-Waiche said: “We are honoured and excited to have acquired Belabumbum, a beautiful maternity apparel brand with strong mission-driven values. With this partnership, we are moving further towards our goal of bringing inner confidence for all women.”

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No matter how many summers go by, we still get excited for all the new bathing suits that come out every year! This season is no exception, with endless styles made for fun in the sun.

Soak up the rays in style with these cute swimsuits for women that'll have you living your best life. (Just don't forget the SPF and inflatable pool floats!)

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Adore Me shows love to expecting, new moms with acquisition

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Fast-growing omnichannel lingerie startup Adore Me is expanding into the maternity apparel market.

Adore Me is acquiring Belabumbum, which specializes in ethically-sourced intimate apparel, pajamas, loungewear and activewear for expecting and new moms. Founded in 2001, Belabumbum sells its brand online and also wholesale to select retailers, including Nordstrom and Lord & Taylor.

The acquisition of Belabumbum is part of Adore Me’s strategy to boost growth by broadening the product offering to serve new phases of a woman’s life. Belabumbum will operate as a wholly-owned brand within the Adore Me portfolio, enabling it to leverage Adore Me’s technology platform, production capacity, and delivery capabilities.

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Adore Me eyes sales bump with Belabumbum acquisition

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Adore Me has made some ambitious moves within the last few months to plant its flag in an increasingly competitive lingerie market crowded by digitally native peers like ThirdLove, Lively and True & Co, as well as stalwart Victoria's Secret. Quickly scaling — both online and in-stores — may be the key to standing out. The lingerie brand hopes the acquisition will allow Belabumbum to grow into what Adore Me is today, Voltaire said, noting that Adore Me in 2012 raked in $1 million and now pulls in $110 million annually.

"This is the start and we're keen to see how it goes," Voltaire said, "In the end, Adore Me is trying still to be a disruptor in the lingerie market and it's changing really fast, and we hope this will make us even stronger."

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And the winners are: Chain Store Age’s 2019 Breakout Retailers Awards

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Chain Store Age is proud to announce the winners of its Breakout Retailers Awards of 2019.

The annual awards, selected by the editorial board of Chain Store Age, honor retail, restaurant and specialty concepts that are innovative and have a clear pathway for growth. Past winners include such companies as Warby Parker, Shinola, Sweetgreen, UNTUCKit, Indochino and Sugarfina.

The class of 2019 features five forward-thinking brands that are redefining their industry segments. The winners, listed below in alphabetical order, will be honored at Chain Store Age’s annual SPECS Show (March 3-5, 2019, at the Gaylord Texan, Dallas) and will share their success stories during a special session at the conference.

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Valentine’s Day Gets More Personal


Marketers are upping their game with “love letters” on Valentine’s Day that offer gift-givers more personalized and relevant messaging.

According to estimations by the National Retail Federation, consumers will dole out $19.6 billion on Valentine’s Day-related gifts, products and experiences. Last year, 29 percent of Valentine’s Day shoppers planned to make a purchase online and are in line to do more this year. This online spend “has been increasing each year,” according to Sean Brady, president of Emarsys Americas, a B2C marketing automation platform servicing clients such as eBay, Mytheresa and Cosabella.

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The Cutest Lingerie Brands That Will Make You Feel Good About Your Body


With the average bra size of everyday American women being a size 34B or higher, we’ve seen an influx of lingerie brands that not only embrace women of all sizes but also promote body confidence throughout their campaigns.

Whether you’re a size 0 or 16, we’re sharing 10 of our favorite lingerie brands below that will make you feel beautiful and confident in your body.

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Victoria’s Secret is still trying to sell sexy. And it isn’t working


Victoria’s Secret needs a makeover.

The lingerie brand, owned by L Brands, is still trying to sell sexy, but it isn’t working. Same-store sales have fallen for the past three years, as women turn away from its bedazzled bras and underwear and opt for comfortable pieces in more neutral colors. A new group of start-ups like Adore Me, Third Love, Lively, Cuup and Knix are surging in popularity on Instagramand winning over customers.

“The pivotal question on the stock is can L Brands rehabilitate the Victoria’s Secret brand image,” UBS analyst Jay Sole said in a note to clients earlier this week, ahead of L Brand’s monthly sales report. He said he noticed Victoria’s Secret’s January promotions “increased significantly” from a year ago. That typically means a company didn’t sell enough during the holiday season and needs to cut prices to lure shoppers in.

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Here's How Your Clothes Affect Your Workout, Because Even Mindy Kaling Knows They Can Play A Huge Role

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Everyone has their own incentive to work out. For some, it’s wanting to be able to lift all the heavy things. For others, it’s to work off stress, or gain some energy first thing in the morning. Whatever your driving force may be, I think we can all agree that there’s just something about a pair of leggings that slips on like butter and hugs all the right places that makes smashing out a sweat sesh incredibly rewarding. Maybe it sounds a tad materialistic, but it’s true: Your clothes can affect your workout just as much as the right mindset can, and if you don’t believe me, just ask Mindy Kaling, who’s now sporting the most epic lavender Nike threads from head to toe, courtesy of her personal trainer.

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Here’s Some New Tech to Really Connect With Consumers


When it comes to buying new clothes, most consumers still want to make their purchase in an actual store. But online shopping has made some things so easy that people now view some traditional aspects of in-store shopping—like the fitting room and check out—as pain points. But retailers are looking to make the job easier, courtesy of some high-tech help.

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