DTC brands are embracing membership models to improve retention

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After operating for seven months as a subscription business, MeUndies pivoted.

Instead of charging customers a recurring monthly credit they could use or waive, it decided to commit them to monthly underwear purchases at a discounted price, plus get additional benefits like limited-edition products and discounts on other MeUndies products. It’s a model that ties together those sweet recurring payments with customer loyalty. Customer retention implies that brands have more going for them than a snazzy marketing strategy. At MeUndies, members now account for 50 percent of overall business, and Shokrian said that these customers spend double the amount than non-members, on average.

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Think Tank: Using Digital to Seed Future Physical Stores

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Unquestionably e-commerce has fundamentally changed the way people shop, the way that retailers operate, and the way property owners position their shopping centers. Online market share continues to increase and most retailers have added a digital component to their business. But despite claims to the contrary, stores never really went out of style. Retail is a cyclical business and much like how fashion tastes change, we are seeing a resurgence in the recognition that brick-and-mortar stores are a critical part of the retail strategy.

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20 Lingerie Brands That'll Make You Feel Sexy, Cute, Comfy (Or All of the Above)

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Everyone's taste in lingerie is different—but whether you want to feel cute, sexy, cozy, or comfortable (or all of the above), there's a brand out there that checks all the right boxes. Here, 20 favorites that deliver on fit and quality and will make you feel confident as hell.

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Adore Me opens 1st store outside of New York

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Adore Me, along with online rivals True & Co, Lively and ThirdLove, as well as brick-and-mortar retailers like Gap and American Eagle's Aerie, is ramping up competition in the lingerie sector as L Brand's Victoria's Secret continues to cede share. The market giant has been slow to respond to demand, especially from younger women, for less risqué styles that fit better.

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ALL THE WOMEN'S FASHION DEALS YOU NEED TO KNOW ABOUT FOR CYBER MONDAY 2018

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While some may spend Black Friday in a turkey-induced coma, seasoned shoppers know this is the best time to score serious savings. Here, we've rounded up some of the top fashion deals and promotions, so you can easily stock up on some new things for yourself (maybe those booties you've been eyeing?) or get a head start on holiday shopping. Let everyone else deal with those hours-long lines — you can do just as much without getting out of bed! Just sit back with a cup of cocoa and get ready to click, shop, and save.

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Online lingerie startup begins retail store push

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The fast-growing Adore Me has big plans for brick-and-mortar. The digitally native retailer has opened a store at Bridgewater Commons mall, in Bridgewater, N.J. The 3,600-sq.-ft space is the brand’s second physical store to date and double the size of its first location (photo above), which opened in June, at Staten Island Mall, in the Staten Island borough of New York City.

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ALL THE WOMEN'S FASHION DEALS YOU NEED TO KNOW ABOUT FOR CYBER MONDAY 2018

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While some may spend Black Friday in a turkey-induced coma, seasoned shoppers know this is the best time to score serious savings. Here, we've rounded up some of the top fashion deals and promotions, so you can easily stock up on some new things for yourself (maybe those booties you've been eyeing?) or get a head start on holiday shopping. Let everyone else deal with those hours-long lines — you can do just as much without getting out of bed! Just sit back with a cup of cocoa and get ready to click, shop, and save.

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THE BEST BLACK FRIDAY 2018 DEALS TO SHOP IN LITERALLY EVERY CATEGORY

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2018 Black Friday and Cyber Monday deals have started rolling in! We'll be continually updating you with the best deals as we find them! Keep following us for the latest, and find out which coveted products are worth adding to your cart!

Shopping in stores on Black Friday is a fun tradition for some, but a literal nightmare for others. To make things easy, we made this list of sales you can shop online, with everything you need to know about your favorite retailers, so you can be ready to save as soon as sales begin. And whether you prefer to shop online or off, start strategizing now by checking out this list of Black Friday shopping tips and tricks, and bookmarking this page.

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Victoria's Secret CEO Jan Singer to step down

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The CEO of Victoria's Secret's lingerie division, Jan Singer, has resigned and plans to step down after working at the retailer for two years, a person briefed on the matter told CNBC.

The lingerie company, owned by L Brands, has struggled to grow sales as younger shoppers turn to more inclusive bra and underwear retailers. Singer joined Victoria's Secret from Spanx and had been trying to "aggressively" seek out new customers with new products and by understanding shoppers better.

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Once-Online-Only Brands Will Open 850 Brick-And-Mortar Stores Over Next Five Years

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Back in 2015, at JLL Retail we put together our five-year strategic plan looking at current market trends and where we thought they would end up in, you guessed it, five years. As part of the planning discussion for the strategy, we predicted that by 2020 the industry would no longer be talking about the dichotomy of brick and mortar between online – and begin referring to it once again as simply, retail. Now, I don’t know if we will be able to definitively say that this will come to fruition in essentially one year’s time, but there is no doubt we are far closer to that being accurate than not.

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Adore Me Announces Opening Date In Bridgewater Commons

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Adore Me, a new women's lingerie online-based company, announced its opening date at the Bridgewater Commons Mall.

Adore Me will open on Nov. 21 in Bridgewater, which will be the company's first New Jersey store and second in the country. It's first was opened in Staten Island, New York earlier this year.

The store will be located on the second level of the mall occupying the former Brookstone store location.

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Why digitally native brands are taking a fresh approach to brick-and-mortar

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Warby Parker opened its 78th store last week — with a pre-IPO valuation in the billions and plans to have 100 retail locations by the end of 2018, the eyewear brand has helped change the retail narrative that thinking online-first is the only way to succeed in the age of Amazon.

Dozens of similar brands have followed this online-to-offline trajectory, continuing to invest heavily in physical retail — rather than open one or two locations, many are expanding their footprint across numerous U.S. cities. It’s a sharp contrast to the experience of legacy retailers, many of which are faced with store closures and declining revenue.

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Taking Your Bra Off After A Long Day Is A MOOD & Science Says Half Of Women Can Relate

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You’ve spent the entire day working hard or hardly working — either way, you’ve been out of the house since sun-up and need a little TLC, ASAP. Stepping into your apartment, a few options present themselves to you: a tall glass of merlot calling your name from the kitchen, a stash of bath bombs just waiting to disperse in a warm tub. But all you care about right now is tearing your bra TF off. If this scenario sounds familiar, I’m right there with you, girl, and, apparently, so are most women. Taking your bra off after a long day is just so damn liberating; it’s a similar feeling to handing in your last assignment before the weekend. Unsnapping the hooks, releasing your breasts from their supportive, yet kind of restrictive net of lace — it’s just a sensation unlike any other, and I have no doubt every female knows exactly what I’m talking about.

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How MeUndies is using a membership model to grow its business

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After pivoting from a subscription model to a membership model last November, MeUndies is tapping customers’ insights to expand offline and beyond underwear.

In exchange for signing up for monthly order replenishments, MeUndies members pay a cheaper price for their underwear (for women, $14 a pair as opposed to $16), get first access to new products, also at a discount, as well as exclusive prints, which are released on a monthly basis. By providing a regular stream of data around conversion and return rates, as well as feedback, members have influenced the brand’s push to categories like bras and loungewear, and dictated limited-run prints, like a St. Patrick’s Day edition.

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Next Billion-Dollar Startup: Entrepreneurs Create $750M Bra Business By Exposing Victoria's Weakness

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In December 2011, Heidi Zak was shopping for a bra to go with her dress for the holiday party at Google, where she worked at the time. She wound up at Victoria’s Secret, the lingerie retailer that has long dominated the $12 billion industry, and bought an ill-fitting bra. “I took the pink bag and shoved it in my black backpack because I was embarrassed to carry it,” recalls Zak, a diminutive five-foot-four woman who is now 39.

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New Research Reveals Uptick in Clicks-to-Bricks Retail Segment

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Research firm JLL released its latest report detailing the growth of the “clicks-to-bricks” retail segment, revealing that many online-only retailers are expanding by adding numerous physical locations “off the back of their e-commerce success.” Several major online retailers are looking to open up 850 physical stores in the next five years, according to the firm.

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5Qs for James Cook on clicks-to-bricks expansion

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For some time now, the global real estate services company JLL has been tracking online retailers cautiously tiptoeing into physical retail, but the pussyfootin’ days appear over for growth-hungry e-coms. A JLL study of more than 100 digital retailers released this week found national expansion strategies to be commonplace. We made a call to JLL research director James Cook to learn more about these click-to-brickers with some 850 stores in the pipeline.

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