In case you haven’t noticed, fascinating things are happening in the retail world. The rules have changed, and it’s no longer about who can offer the lowest prices or the widest selection of products. Customer experience is king, and smart brands are adapting to attract more shoppers and entice them to stay longer.
While retailers like Payless and Sears have been shuttering stores, big names like Macy’s and Restoration Hardware are increasing investment in their physical spaces — and getting results. A growing list of digital natives, including Away, Adore Me and Casper also see a need to open physical stores where customers can experience their brand in person. Who said there’s a “retail apocalypse?"