Investors Punish L Brands After Victoria Secret’s Weakness

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Victoria's Secret, the flagship beauty and lingerie line for L Brands Inc., simply isn’t resonating with shoppers.

Revenue from Victoria's Secret products fell 1% for the five-week period ended July 7, compared with the same period last year, L Brands Chief Investor Relations Officer Amie Preston said in an audio message accompanying its latest sales report.

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Katharine McPhee flaunts her full cleavage while yachting in Italy with boyfriend David Foster

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She and musician David Foster first sparked relationship rumors about a one-year ago.

And Katharine McPhee made it clear why she won the heart of the Canadian composer, 68, as she paraded her bikini body during a romantic couple's vacation to Capri, Italy this weekend.

While sharing a photo from her trip on Instagram, the American Idol alum, 34, joked about how much effort she put into the social media shot, captioning the picture: 'If only you saw the first 50+ pics it took to get these two.'

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Best 4th of July Sales 2018


4th of July (a.k.a. America's birthday) is kind of a big deal around here.

Don't worry, we're not about to go all history teacher on you, but we did want to remind you of the meaning of the day. Why? Well it's kind of tradition that on birthdays there are gifts (are we right or are we right?). And since the 4th of July is a huge sale day, you should absolutely take this opportunity to buy some gifts, of some kind. A few new dresses for you, a handbag for your mom, a BFF necklace for your sister—whatever your little heart desires.

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11 Supportive Swimsuits for Women With D+ Cups


Finding a flattering swimsuit can sometimes feel like looking for a needle in a haystack — especially if you’re well-endowed. Ladies with bra cups of D and above can often find themselves feeling overexposed and undersupported when they shop typical swimsuit spots. The industry’s finally catching on, with more and more brands out there constructing suits with more coverage and more lift for the women in need. Welcome to the 21st century, ladies. Long live the days of finding a suit that finally works for you.

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Working very much behind-the-scenes and without cameras documenting the process, fit modeling is an invisible but invaluable segment of the fashion industry. Each Friday in the coming weeks, we'll share the stories of eight fit models, past and present, who will divulge the fascinating minutiae of this little-known but very integral (and well-paid) line of work. Next up: An in-demand model who you might recognize from Bravo's Hamptons-based reality show "Summer House," Jaclyn Shuman.

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Online lingerie company Adore Me opens first U.S. store on Staten Island


Adore Me, a 6-year-old online lingerie retailer, recently launched its first brick-and-mortar operation in the Staten Island Mall, New Springville.

Even though the store earned $100 million in revenue from online sales last year, its owners felt it was time to launch retail operations in the same space as its competitors, said Camille Kress, director of retail for Adore Me.

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These brands are benefiting from fumbles at Victoria's Secret


Missteps at L Brands' Victoria's Secret are opening up the door for other lingerie retailers to tap into an underserved market.

Today's female consumers are increasingly turned away by Victoria's Secret overtly sexy image. The brand was made famous for its brightly colored push-up bras, but shoppers are now in search of comfort and fit. A handful of bra and underwear upstarts are gaining ground by being more inclusive.

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No matter how many summers go by, we still get excited for all the new bathing suits that come out every year! This season is no exception — there are TONS of styles made for fun in the sun. Soak up the rays in style with these cute swimsuits for women that'll have you living your best summer life. (Just don't forget the SPF and inflatable pool floats!)

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The Sexiest Lingerie for Brides with Big Boobs


Having a larger bra size does not mean you have to choose boring, banal bras. Now, more than ever, brands have expanded size runs to include larger options that don't compromise sexiness. On a day as important as your wedding, you don't want anything to get in the way of the perfect post-party lingerie look.

Looking for something super low-cut? Lacy? Corseted? We got you.

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Has Victoria's Secret sold its brand image to the Angels?

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The original premise of Victoria's Secret's disruption of the American lingerie market sprang from a familiar source: frustration. Founder Roy Larson Raymond, shopping for his wife in the 1960s, could find only dowdy underwear at department stores or pin-up/bondage-wear from Frederick's of Hollywood (founded decades before by the inventor of the original push-up bra).

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The Revolutionary War For The Future Of Brands And Commerce

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Adobe’s Magento acquisition made some industry analysts speculate that the e-Commerce platform is merely the best of the rest, with Salesforce having picked up Demandware toward the end of 2016 and SAP acquiring Hybris a few years before that. But in fact, Adobe’s move signals a smarter strategic investment than the deals that came before, and the company is making a loud statement regarding the future of e-Commerce and the customer path-to-purchase: it’s a non-linear, real-time experience and marketers need an even more comprehensive, end-to-end solution.

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Leven Rambin of TV's Gone flaunts her figure in racy bikini during Mexico vacation with boyfriend Tilky Jones

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She split from her True Blood actor husband Jim Parrack in March 2017 after less than two years of marriage.

And after finding love again one month later, one year on, it appears as though Leven Rambin couldn't be happier. 

Spotted ringing in her 28th birthday with her boyfriend Tilky Jones, 36, over the weekend, the Gone actress flaunted her enviable physique in a racy bikini during a vacation to Cancun, Mexico. 

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CSA Exclusive: Adore Me gets personal with customers through AI

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Adore Me, the fast-growing intimate apparel brand, wants to get more personal with its customers — and it is using its customer reviews to do so.

Launched in 2012, the e-commerce startup is known for its affordable prices and on-trend stylings. Similar to other brands that have built a strong presence online, Adore Me now plans to move to the next level. Over the next five years, the retailer plans to open between 200 to 300 locations. The first 10 stores are planned to open this year.

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Victoria's Secret might be 'broken' as L Brands slashes its outlook


Victoria's Secret is looking broken, according to one analyst, following the earnings report by tha lingerie retailer's parent company, L Brands.

Shares of L Brands, which also owns Bath & Body Works, initially sold off Thursday after the company slashed its full-year profit outlook. However, as the retailer discussed during a call with the financial community its plans to improve performance, the stock recouped its losses and climbed more than 3 percent.

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Victoria’s Secret Is Still Advertising to Women Like It’s 1999


Victoria’s Secret was founded during one sexual revolution. It’s not clear it’ll make it through the next one.

While still the dominant lingerie retailer in the U.S., Victoria’s Secret sales have dropped in each of the past six quarters and show few signs of rebound -- a drop that coincides with the rise of online lingerie brands and changing sentiment about women, bodies and sex appeal.

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How Your Clothes Affect Your Mood Has A Lot To Do With Finding Your Own Sense Of Style

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If I learned anything from watching Annie on repeat throughout my childhood, aside from that whole “the sun will come out tomorrow” bit, it’s that you’re never fully dressed without a smile. Now, no offense to this adorable chorus line of orphans, but even if you’re dressed to the nines and you paint a smile on, that doesn’t necessarily mean you feel as good as magazines say you look. I can honestly say, at 26 years old, that how your clothes affect your mood is never in the way you expect, because it’s not about what the media approves of or what models are wearing on the runways that really matter. The best clothes are the ones that make you feel amazing first and foremost, no matter what’s “hot” and what’s “not” this season.

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