Nous avons récemment demandé aux membres de la communauté BuzzFeed —notamment aux femmes qui ont souvent du mal à trouver des marques adaptées aux grandes tailles de soutifs— de nous dire quelles étaient leurs marques préférées. Voici leurs réponses:
The just-released Internet Retailer Top 1000 reveals that while U.S. e-commerce is growing at a rapid clip, individual retailers’ results vary—a lot. The chains are struggling online and offline more so than ever, and everyone not named Amazon is working hard to stand out from the pack
There's been a major boom in plus size fashion options in the past several years, and that trend now seems to be moving into undergarments as well. These 11 plus size bralettes are actually comfy and supportive, and with spring on the horizon, now is the perfect time to take advantage of the plus size fashion industry's expansion. From minimal basics to cage bralettes, there's a supportive bralette out there for any lady who wants to rock the style. Whether its a bralette on its own or just as an undergarment, the style is diverse, and you can rock it any way you want.
If you follow lingerie retail at all then you’ll know this year has been a wild one. Category standard bearers like Victoria’s Secret have downgraded earnings estimates while Agent Provocateur slipped into administration only to be bought by, of all people, Sports Direct’s Mike Ashley.
And in the midst of that swirling cloud of confusion, newcomers like Lively, Negative and Adore Me are having one of their best years on record. Something’s up; and we’ve figured it out.
This is the first swimsuit-buying season that Victoria’s Secret Swim is not available, which is a shame because it was the last thing they were really doing right. (RIP bikinis with that PERFECT shade of coral.)
Let’s be honest: Victoria’s Secret isn’t all that great. Their bras are ill-fitting and, besides the T-shirt bra, they’re impractical. Their lingerie is overpriced — we can get the same basic teddies at a Marshall’s or a Walmart.
Adore Me CEO Morgan Hermand Waiche says his range of innerwear covers every size from petite to plus.
“It’s not about being seductive or trying to be a femme fatale… like Victoria’s Secret. It’s just about yourself feeling good in your skin,” he said.
The lace bralette is multifunctional. It comes to the rescue for tricky tops, and is perfect for lounging when your regular bra needs a break. Discover a whole new way to layer with our favorite options here.
When Morgan Hermand-Waiche, then a broke MBA student, was trying to buy lingerie as a birthday gift for his girlfriend, he realized that all the high-quality items were far beyond his budget and cheaper items were outdated. At the same time, the most fashionable items were only available to women of certain sizes. “It was time to shake up the lingerie industry, lower its prices, speed up its fashion and make it accessible to everybody,” says Hermand-Waiche.
Having been blessed with a colossal chest and curves that just won’t quit, I’ve been strapped into an over-the-shoulder-boulder-holder since my 11th birthday. I skipped right past the training-bra stage and settled — extremely awkwardly — into a full C cup just months into middle school. As years passed, my bust grew out of cutesy Victoria’s Secret styles, forcing me to scour through racks of woebegone beige bras, settling for literally anything that appeared to keep my chest in check. Those adorable bralettes, all lacy and sexy, seemed solely for the slimmer set; not an option for the D-plus crowd, and especially for me, a 38H.
Adore Me upsets the codes of lingerie. This website, launched in 2011 in New York, wants to embody "the new face" of the sector. The start-up is characterized by an economic model based on retail sales and a subscription offer. Every month, she offers her clientele a set of underwear for 39.95 dollars.
“Adore Me is re-branding V-Day to ‘Me Day’, empowering women to feel confident regardless of their relationship status,” she says. The e-retailer is running a marketing campaign to support Me Day. “Rather than oversexualized lingerie, the fashion shoot was centered around activewear and comfortable leisure wear, and featured a plus-size model to send out a message of inclusivity and body-positivity.” The campaign launched in part with a Facebook video showing a single woman “falling in love” with one of Adore Me’s bras.
Lingerie shopping doesn't have to be a hellish experience, with high school girls pushing push-up bras at the mall or lifer department store saleswomen with measuring tapes and dated taste. No, not when we have the internet, which is full of ways to find your perfect fit, both physically and stylistically.
Adore Me, the fast-growing e-commerce company disrupting the women's wear market, started out as a lingerie company with a subscription model aimed at millennials. Now, the Manhattan-based company is in a bunch of new verticals, including sleepwear, swimwear and activewear.
Valentine’s Day and lingerie go hand-in-hand. From delicate bras to lacy bodysuits, here’s a chic and intimate selection in an array of reds and pinks.