Rihanna Has Her Own Idea of What’s Sexy, and Victoria’s Secret May Suffer


Rihanna’s guests sipped bubbly rosé as they waited for her runway show to begin on Wednesday night of New York’s Fashion Week. The venue at the Brooklyn Navy Yard was appointed with surreal decor: a glass atrium filled with lab equipment, strange botanical domes, and even an indoor pond. A woman with a headset warned onlookers clustering near the platform, “It’s not going to be what you think.”

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Lively raises $6.5M to bring its comfortable and inclusive lingerie to brick-and-mortar stores


Roy Raymond opened a little store called Victoria’s Secret, now one of the most popular lingerie businesses in the world, because he was embarrassed to buy lingerie for his wife in department stores.

The brand was founded on the premise that men needed a safe space to buy lingerie for women and women needed a larger variety of sexy, angelic bras and other intimates to wear for men.

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Nina Agdal puts on stylish display in glittering mini dress at Harper's Bazaar ICONS party

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She was discovered in her home town of Hillerod, Denmark when she was a teenager.

Now, a decade later, and model Nina Agdal was a show-stopper on the red carpet at the Harper's Bazaar ICONS party during New York Fashion Week.

The 26-year old showed off her 5ft 9in statuesque figure in a colorful mini dress and matching spiked heels.

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Victoria's Secret May Be Women's Most Beloved Brand, But That's Not The Love It Needs


Angel choirs were singing in L Brands’ executive halls this week when Condé Nast and Goldman Sachs reported that Victoria’s Secret was the most loved brand among Millennial and GenZ women it surveyed (aged 13-34 years).

The results are quite impressive as Victoria’s Secret scored highest in favorability across all brands, not just lingerie brands. In its reporting, Condé Nast zeroed in on the brand preferences of what it defines as “It Girls,” which represented 44% of the total n=2,663 sample.

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15 Sexy Lingerie Sets You Should 100% Give to the Bride at Her Bachelorette


Your friend deserves to feel amazing and confident on her wedding day (and every day!), so for her bach, treat her to some steamy lingerie that'll definitely become her new favorite underpinnings. Here, 15 sets for brides who want to feel sexy, sweet, or something in between.

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New Women's Lingerie Store To Open In Bridgewater Commons


A new women's lingerie online-based lingerie company, Adore Me, will be opening its second store in the country right here in Bridgewater.

Adore Me opened its first retail store in Staten Island, New York a few months ago and already has its second location at the Bridgewater Commons Mall under construction.

A planned opening is set for late fall in October or November.

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L Brands falls after slashing profit forecast


L Brands, the parent of Victoria's Secret and Bath & Body Works, on Wednesday lowered its profit outlook, which overshadowed quarterly earnings and revenue that topped analysts' expectations.

The company said it now expects full-year earnings per share between $2.45 and $2.70, down from its previous forecast for earnings per share between $2.70 and $3.

For the third quarter, L Brands said it expects earnings per share between 0 cents and 5 cents. Analysts polled by Thomson Reuters had estimated third-quarter earnings per share of 16 cents.

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Fallen angels? Victoria's Secret sales are plummeting as shoppers turn away from the supermodel Kendall Jenner and Gigi Hadid image to more realistic, body image conscious underwear

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Victoria’s Secret parent company is expected to report yet another quarterly decline in sales next week as the sexy lingerie brand continues to lose market share.

L Brands, the Columbus,Ohio-based company which owns Victoria’s Secret, is likely to report a 5 per cent decline in U.S. sales at its brick-and-mortar locations.

That would be the eighth consecutive quarter in which the company reports sagging sales, according to the New York Post.

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Why Victoria’s Secret’s idea of sexy may be killing its brand

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Supermodel Lais Ribeiro strutted her lithesome 6-foot frame across the stage last November at the annual Victoria’s Secret Fashion Show, her 31-23-33 figure barely contained in the company’s Fantasy Bra.

As she did her thing, Harry Styles gyrated on the stage and belted out his hit single, “Only Angel.”

The crowd went crazy, and it was difficult to know if they were cheering the $2 million bejeweled bra Ribeiro was wearing or the Brazilian beauty herself.

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From Stores To Showrooms: Evolving The In-Store Experience And Underwriting Practices


E-commerce is transforming retail real estate, and yet the most drastic changes may still be ahead.

For millennia, retailers have used stores to physically show their wares. When customers decided to buy something, money changed hands, and they took their purchases home. In this long-standing model, stores occupied a prominent position in the supply chain.

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Aerie pushes body positivity with new bras, measuring

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American Eagle's Aerie has challenged sexy lingerie stalwart Victoria's Secret with bra designs that are pretty but comfortable and marketing that eschews photo manipulation.

"Aerie's inclusive marketing and proposition continue to resonate with consumers, probably more so now than ever before," GlobalData Retail Managing Director Neil Saunders said in comments emailed to Retail Dive in May. "This is allowing it to take share from Victoria's Secret and from troubled channels like department stores."

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How Fabletics plans to double its business in three years


Five years, 25 stores and 500 employees later, Fabletics is gearing up for its second phase of growth.

The athletic apparel brand, which is owned by TechStyle Fashion Group, sells leggings, workout tops, sports bras and, most recently, sneakers through a “VIP” membership model. With actress Kate Hudson as the brand’s co-founder, creative director and the celebrity face of its TV ads, Fabletics has been the fastest-growing brand in the TechStyle stable, which includes other similarly modeled brands JustFab, Shoedazzle and FabKids, as well as Rihanna’s Savage x Fenty line. According to the company, it counts 1.4 million active members and $300 million in annual revenue, up from a reported 1.2 million members and $250 million in revenue at the same time last year. In 2017, TechStyle was valued at $1.5 billion.

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Investors Punish L Brands After Victoria Secret’s Weakness

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Victoria's Secret, the flagship beauty and lingerie line for L Brands Inc., simply isn’t resonating with shoppers.

Revenue from Victoria's Secret products fell 1% for the five-week period ended July 7, compared with the same period last year, L Brands Chief Investor Relations Officer Amie Preston said in an audio message accompanying its latest sales report.

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Katharine McPhee flaunts her full cleavage while yachting in Italy with boyfriend David Foster

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She and musician David Foster first sparked relationship rumors about a one-year ago.

And Katharine McPhee made it clear why she won the heart of the Canadian composer, 68, as she paraded her bikini body during a romantic couple's vacation to Capri, Italy this weekend.

While sharing a photo from her trip on Instagram, the American Idol alum, 34, joked about how much effort she put into the social media shot, captioning the picture: 'If only you saw the first 50+ pics it took to get these two.'

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Best 4th of July Sales 2018


4th of July (a.k.a. America's birthday) is kind of a big deal around here.

Don't worry, we're not about to go all history teacher on you, but we did want to remind you of the meaning of the day. Why? Well it's kind of tradition that on birthdays there are gifts (are we right or are we right?). And since the 4th of July is a huge sale day, you should absolutely take this opportunity to buy some gifts, of some kind. A few new dresses for you, a handbag for your mom, a BFF necklace for your sister—whatever your little heart desires.

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11 Supportive Swimsuits for Women With D+ Cups


Finding a flattering swimsuit can sometimes feel like looking for a needle in a haystack — especially if you’re well-endowed. Ladies with bra cups of D and above can often find themselves feeling overexposed and undersupported when they shop typical swimsuit spots. The industry’s finally catching on, with more and more brands out there constructing suits with more coverage and more lift for the women in need. Welcome to the 21st century, ladies. Long live the days of finding a suit that finally works for you.

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Working very much behind-the-scenes and without cameras documenting the process, fit modeling is an invisible but invaluable segment of the fashion industry. Each Friday in the coming weeks, we'll share the stories of eight fit models, past and present, who will divulge the fascinating minutiae of this little-known but very integral (and well-paid) line of work. Next up: An in-demand model who you might recognize from Bravo's Hamptons-based reality show "Summer House," Jaclyn Shuman.

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