Adore Me is about to give Victoria's Secret a run for it's money.
The online intimates brand plans to open brick-and-mortar stores in the United States. The company is targeting between 200 to 300 locations over the next five years, a move that will enable it to more closely compete with Victoria’s Secret, according to pymnts.com, which cited the Wall Street Journal.
Lingerie upstarts like Adore Me are seizing on the opening created by Victoria’s Secret, which still looms over the category despite challenged sales and fashion downtrends. Fourth quarter same-store sales at Victoria’s Secret fell 1%, and without e-commerce declined 6%.
Online lingerie seller Adore Me is planning to open its first U.S. stores —200 to 300 in the next five years—aiming to grab market share from industry leader Victoria’s Secret.
The New York-based startup hopes the physical stores will help it lure customers from Victoria’s Secret, which has about 1,200 stores in the U.S. and Canada.
Lingerie is not always an easy thing to purchase. The size ranges are limited, the prices are high and the selection is often not very diverse.
Ironically enough, shopping for lingerie of any kind can be a decidedly unsexy experience.
Lingerie is a Valentine’s Day type of purchase, and, as Adore Me’s Vice President of Customer Engagement Nicolas Capuono explained, it’s a purchase experience his firm is deeply dedicated to fixing.
Like many new retailers, online lingerie seller Adore Me initially devoted a significant amount of resources to customer acquisition. The strategy worked: within six years of its founding, the members-only site, which offers new collections of merchandise every month, had grown to $100 million in annual revenue.
We are proud to announce the first IAB 250-Powered by Dun & Bradstreet. This first-of-its-kind analysis pinpoints the most important Direct Brands to watch in the US economy.
Selected through screening hard economic attributes, derived from Dun & Bradstreet’s data set of more than 290 million business records, and cultural impact provided by a variety of data sources such as site traffic, social media footprint, media mentions and more.
The diverse nature of the list is ample evidence of the tidal change occurring in how brands and customers interact. Congratulations to those who made the cut.
“Confidence and self love is the most important part of shopping,” Gregg exclusively tells InStyle. “Lingerie is a fun addition that can definitely assist in feeling great, but confidence is sexy regardless of what you’re wearing. Also, don’t get stuck in the idea that lingerie is only for a partner, I love buying and wearing lingerie for myself. You deserve to feel good for you!”
We get it. The craziness of Valentine’s Day can be a bit overwhelming. Does she want flowers? Did he ask for a new beard kit or something to amp up his workouts? Regardless of your S.O.’s taste, we’ve rounded up 13 spot-on places to help simplify your hunt for the perfect Valentine’s Day gift.
Face the facts: lingerie can often times be incredibly size exclusive. So as we approach February 14th, it's important to make sure there's options for everybody, no matter what shape or size your beautiful body may be. Whether you'll be watching a rom com with your friends on your couch or surprising your S.O. in something lacy, here are the best lingerie pieces for curvy girls.
Valentine’s Day is just around the corner, so now’s the time to start shopping for something special to wear that night. To help you get started, we recently chatted with designer, body positivity activist, and recent Playful Promises collaborator Gabi Gregg, to find out what lingerie every woman should have in her wardrobe.
Instead of going for lingerie as a gift (because isn't that more of a gift for yourself?!), opt for a pair of cozy pajamas. If you're looking for comfort on a budget, this pajama set is one of the best values out there. It's comparable to high-end pairs in terms of softness and quality, and it comes in plus sizes, too.
Whether you’re looking for good gifts to give yourself this V-Day, or are planning to surprise your partner with something ~extra fun~, you can’t go wrong with a pretty little lingerie set that you know you’ll look incredible wearing.
But, because lingerie can often be incredibly size exclusive, we’ve pulled together some of the most stunning and curve-friendly lingerie sets that’ll make your Valentine swoon, from bra and panty sets to babydoll styles. Consider it our gift to you.
Going by its first nine months' results, L Brands' ( LB ) performance has been disappointing in fiscal 2017, so far. The parent company for Victoria's Secret (VS) and Bath & Body Works ( BBW ) has been on a slump ever since its restructuring efforts began in 2015. Victoria's Secret's exit from swimwear and apparel to focus solely on bras is still hurting its sales.
Shopping for lingerie can feel overwhelming, but AdoreMe has tons of stylish options that are actually affordable, and it's especially easy because everything comes as a set. We love this lacy red style from their V-Day collection, but you can always opt for a gift card so she can do the picking herself.