Aujourd'hui, nous vendons plus qu'Aubade ou Chantelle aux Etats-Unis

En cinq ans, cette start-up française installée aux US a atteint les 84 millions de CA grâce à la vente de lingerie en ligne. Le fondateur et CEO explique les dessous de son succès.

En 2014, vous nous expliquiez avoir pour objectif d'atteindre 100 millions d'euros de chiffres d'affaires en 2017. Allez-vous y parvenir ?

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You’re almost definitely wearing the wrong underwear

Take a look down at the girls: Is your bra doing you any favors?

“When women are wearing the wrong size, they can be miserable and uncomfortable,” Christina Faraj, a bra fit expert in Beacon, New York, told Fox News. “Clients tell me that if they’re not comfortable, they don’t stand up straight and aren’t confident. They just don’t feel good.” (However, while breast size may contribute to back pain, some studies suggest that bra fit doesn’t.)

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Are you wearing the wrong bra size?

Take a look down at the girls: Is your bra doing you any favors?

“When women are wearing the wrong size, they can be miserable and uncomfortable,” Christina Faraj, a bra fit expert in Beacon, New York, told Fox News. “Clients tell me that if they’re not comfortable, they don’t stand up straight and aren’t confident. They just don’t feel good.” (However, while breast size may contribute to back pain, some studies suggest that bra fit doesn't.)

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The Ultimate Guide to Bathing Suit Shopping Online

Summer brings on some of the most fun things in your wardrobe to shop for — sandals, sundresses, sunglasses — and one of the most dreaded: swimwear. Not that we don’t enjoy looking at, buying, and wearing bathing suits. But let’s be real, finding one that fits, looks great, and works for your budget is easier said than done. Since fluorescent dressing room lighting is never as flattering as golden, poolside sunlight, your safest bet is to shop online, try on at home, and send back what doesn't work.

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5 Bathing Suits That Every Plus Size Woman Should Own!

I used to dread swim season. I hated putting on a swimsuit, and spent so much time and energy worrying about what other people would think of how I looked.

“If I could just lose some weight and change my body, I’d feel so much better!” I told myself.

But it wasn’t that my body that needed to change. Rather, I needed to change how I felt about my body. Even though I’ve actually gained weight over the past 10 years, I feel way more confident in a bathing suit now than I ever did then. Now, I can’t wait for beach and pool days!

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Des femmes nous disent quelles sont les marques idéales pour les gros seins

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Nous avons récemment demandé aux membres de la communauté BuzzFeed —notamment aux femmes qui ont souvent du mal à trouver des marques adaptées aux grandes tailles de soutifs— de nous dire quelles étaient leurs marques préférées. Voici leurs réponses:

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Retail volatility shakes up the Top 1000

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The just-released Internet Retailer Top 1000 reveals that while U.S. e-commerce is growing at a rapid clip, individual retailers’ results vary—a lot. The chains are struggling online and offline more so than ever, and everyone not named Amazon is working hard to stand out from the pack

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11 Plus Size Bralettes That Are Actually Comfy & Supportive

There's been a major boom in plus size fashion options in the past several years, and that trend now seems to be moving into undergarments as well. These 11 plus size bralettes are actually comfy and supportive, and with spring on the horizon, now is the perfect time to take advantage of the plus size fashion industry's expansion. From minimal basics to cage bralettes, there's a supportive bralette out there for any lady who wants to rock the style. Whether its a bralette on its own or just as an undergarment, the style is diverse, and you can rock it any way you want.

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The lingerie trend that rocked the entire category

If you follow lingerie retail at all then you’ll know this year has been a wild one. Category standard bearers like Victoria’s Secret have downgraded earnings estimates while Agent Provocateur slipped into administration only to be bought by, of all people, Sports Direct’s Mike Ashley.

And in the midst of that swirling cloud of confusion, newcomers like Lively, Negative and Adore Me are having one of their best years on record. Something’s up; and we’ve figured it out.

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Victoria’s Secret Should Just Admit They’re Basically Just A Modeling Agency Now

This is the first swimsuit-buying season that Victoria’s Secret Swim is not available, which is a shame because it was the last thing they were really doing right. (RIP bikinis with that PERFECT shade of coral.)

Let’s be honest: Victoria’s Secret isn’t all that great. Their bras are ill-fitting and, besides the T-shirt bra, they’re impractical. Their lingerie is overpriced — we can get the same basic teddies at a Marshall’s or a Walmart. 

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Independent Brands Redefining Women’s Undergarment Market

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Adore Me CEO Morgan Hermand Waiche says his range of innerwear covers every size from petite to plus.

“It’s not about being seductive or trying to be a femme fatale… like Victoria’s Secret. It’s just about yourself feeling good in your skin,” he said.

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SmartCEO's 2017 Future 50 Awards

When Morgan Hermand-Waiche, then a broke MBA student, was trying to buy lingerie as a birthday gift for his girlfriend, he realized that all the high-quality items were far beyond his budget and cheaper items were outdated. At the same time, the most fashionable items were only available to women of certain sizes. “It was time to shake up the lingerie industry, lower its prices, speed up its fashion and make it accessible to everybody,” says Hermand-Waiche. 

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