How Adore Me Discovered The Data Behind Lingerie Models

So, how did a “team of geeks” with “zero experience” in the fashion or retail industries go on to become the second fastest-growing retail company in the U.S. and a serious disruptor to the $24 billion annual lingerie industry long dominated by Victoria’s Secret?

That “team of geeks” would be the folks at Adore Me, the disruptive eCommerce lingerie startup founded by a Harvard Business School student in 2011 after he couldn’t find his girlfriend any affordable lingerie online for their anniversary. Since its founding, Adore Me has grown into a business that saw $43 million in sales in 2015 alone, 6.5 million users who visit its website, over 1 million Facebook followers and over $11.5 million in funding.

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