Adore Me Bras and Panties Land in Nordstrom Today

Lingerie e-commerce brand Adore Me thinks it has two differentiators to help it take on bra behemoth Victoria's Secret: price (matching sets sell for an average of just $40, which is about the price of one VS bra) and sizing (with 30A all the way up to 46G).

Now Adore Me, which previously made its name from its online subscription model, is getting in front of a big audience: The brand's bras and underwear lands in Nordstrom stores and on Nordstorm's site today.

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