Adore Me pop-up is no tease: lingerie brand plans N.Y.C. store

Adore Me, the fast-growing e-commerce site for lingerie, is holding a pop-up event in Manhattan this week and it’s more than a drill for something the brand might do: it is definitely planning to get into brick-and-mortar.

Sharon Klapka, vice president of business and brand development for the Manhattan-based company, says that the company is working on a brick-and-mortar plan and the first store will be in its home city, although she could not share specifics just yet.

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