Look out, Victoria's Secret: Lingerie e-tailer is opening a brick-and-mortar shop

Adore Me, which has built a $43 million a year e-commerce business since its 2012 launch, soon will see what having a brick-and-mortar shop does for lingerie sales. It's the latest online retailer to open a physical location. 

Following a successful three-day experiment with a pop-up shop at the Hudson Hotel earlier this month, Adore Me is opening a by-appointment location April 5. The 600-square-foot space, inside the company's West 39th Street headquarters, will be available for 45-minute one-on-one sessions with an Adore Me stylist. Appointments will be for one to three people at a time.

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