Morgan Hermand-Waiche : Ahead Of The Curve

Founded in 2011, Adore Me is on a mission to make women of all sizes feel empowered and confident through their lingerie. Adore Me grossed $42.8 million in annual revenue in 2015, with a total raise of $11.5 million in private equity. 
Adore Me’s founder, Morgan Hermand-Waiche, attributes its success to enabling all women to have gorgeous lingerie at prices they can afford. The love women have for Adore Me clearly shows, with a tripling in growth from 2014 to 2015. On top of that, more than half of the website’s viewers return to the site once they have visited it. Where most people saw an incredibly competitive industry, Morgan saw a clear opening and has been dominating it ever since.

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