Can Retailers Inspire Greater Sales Using Pinterest?

Pinterest Founder and CEO Ben Silbermann often protests that Pinterest is not a social media platform. Instead, it’s a “catalog of ideas.”

Personally, I use Pinterest as a virtual inspiration board that stores ideas along with easily accessible shopping lists, rather than to “socialize” with friends and followers.

It seems as though I am not alone. A 2015 Bizrate Insights survey showed that 70 percent of consumers said they use Pinterest to “get inspiration on what to buy.”

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