How data is saving the retail industry

It's no secret: the retail industry is struggling. With people choosing not to spend their money on clothes, retailers need to know where to look.

But while mall stores struggle, fast-fashion giants such as H&M, Zara, and Forever 21 are thriving.

This is in part because of strategies that are based in data and analytics. By understanding what the consumer is craving, these companies can drive sales. 

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