Lingerie startup Adore Me knows what millennial women want

Morgan Hermand-Waiche was a Harvard Business School student when he went lingerie shopping for his girlfriend, only to find that the most appealing items were prohibitively expensive. Turned off by the price, he was nonetheless turned on by a business idea: selling sexy bras and panties at a fraction of the cost.

Today, the founder and CEO of e-commerce startup Adore Me has brought fast fashion and affordability to the $17.1 billion lingerie business. To motivate customers—70% of whom are millennials—to shop and shop often, Adore Me introduces as many as 30 new items a month. 

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