Lingerie startup Adore Me makes bold moves

An online lingerie startup is busting its budget in its quest for slinky dominance.

Incredibly, four-year-old Adore Me has spent $10 million this year on TV advertising and other marketing initiatives, which is beaucoup moola for a venture-backed company that’s only raised $11 million altogether and sold just $16.1 million worth of bras, panties, swimwear and sleepwear last year.

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