A sexy way to fuel business growth—and profits

For three-year-old start-up Adore Me, an online boutique that offers women's lingerie at affordable prices, the sexiest way to fuel growth—and profits—is to find out what consumers want before introducing their product line.

In an industry that has seen depressed sales ever since 2007, this intimate-apparel start-up has managed to lure 3 million women into its network, bring in revenue of about $6 million, attract $11.5 million in funding and seal a spot on Inc.'s 500 list as the third fastest-growing company in New York City. 

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