Back-to-school shoppers rely more on smartphones and less on social media

Only 10% will turn to social networks for recommendations, down from 35% in 2011, a Deloitte study finds. But 44% of smartphone owners will research on their devices and 29% buy via mobile.

An annual survey of back-to-school shoppers suggests they’re more reliant on their smartphones than ever before, and less on social media.

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