Inside the Economics of Your Underwear

Outside the Victoria’s Secret Store on New Bond Street in London, a line of sheepish looking men are texting, avoiding eye contact and pretending not to notice the pink winged corset in the window they are leaning against.

Inside is an explosion of lace, frills, fragrances and cosmetics — an absolute shrine to getting undressed, decked out like a boudoir with black-lacquered walls and hundreds of glittering mirrors. Framed photographs of the Victoria’s Secret Angels are on display like family portraits, while headset-wearing shop assistants dart through the throngs of female shoppers.

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