For Valentine’s Day, Adore Me Takes On Victoria’s Secret and Other Bigger Lingerie Rivals

In the weeks leading up to Valentine’s Day, the headquarters of Adore Me, a lingerie start-up, are frantic with activity, for good reason: Its daily sales in this period are more than 20 times the typical volume and nearly double those of Black Friday or Cyber Monday.

So significant is Valentine’s Day for this three-year-old company, in fact, that a flat screen mounted on a wall in the company’s offices, in the heart of New York’s fashion district, counts down the days, hours and seconds until Feb. 14.

Read More