Forward-thinking fulfillment

The clarifying power of a Groupon deal helped persuade Adore Me, a 4-year-old online lingerie seller, that it needed better fulfillment.

The web-only retailer in early 2013 offered Groupon users a voucher for up to 50% off their purchases of intimate apparel. Adore Me already had a vendor to handle warehousing and shipping its products but, in the words of Romain Liot, the retailer’s chief operating officer, the Groupon promotion “really stretched our operations” and came amid ongoing complaints from customers about late shipments and other issues. Adore Me’s order volume, simply put, had outgrown its vendor’s capabilities.

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