Social Media Holds Key to Boost Customer Service

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Social media has taken over the digital landscape — and smart brands are learning that its influence extends far beyond a boost in new followers or an uptick in “likes.”

Case in point: Online lingerie retailer Adore Me was amid an expansion, which resulted in a need to scale its customer support. In search of a solution that went beyond outdated, frustrating long calls on hold or lengthy e-mail response wait times, the retailer turned to social media management software platform Sprout Social Inc.

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