Finding The Right Fit (With Smarter Technology)

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Lingerie retail has become a stunningly competitive world online. True & Co., Negative Underwear, ThirdLove and Brayola are just a few of the brands out there promising customers a better fit, a better feel and a better experience buying underwear. But Adore Me, which launched in 2014, set its sights on a much more challenging goal: disrupting the lingerie empire built by L Brands’ Victoria’s Secret.

According to Adore Me, the objective was to help customers break out of the one-size-fits-all shopping experience that left customers who didn’t fit into a narrow set of measurements unable to find what they needed.

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