Why Valentine’s Day on a Tuesday works in 1-800-Flowers’ favor

“Adore Me is re-branding V-Day to ‘Me Day’, empowering women to feel confident regardless of their relationship status,” she says. The e-retailer is running a marketing campaign to support Me Day. “Rather than oversexualized lingerie, the fashion shoot was centered around activewear and comfortable leisure wear, and featured a plus-size model to send out a message of inclusivity and body-positivity.” The campaign launched in part with a Facebook video showing a single woman “falling in love” with one of Adore Me’s bras.

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