Victoria's Secret May Be Women's Most Beloved Brand, But That's Not The Love It Needs


Angel choirs were singing in L Brands’ executive halls this week when Condé Nast and Goldman Sachs reported that Victoria’s Secret was the most loved brand among Millennial and GenZ women it surveyed (aged 13-34 years).

The results are quite impressive as Victoria’s Secret scored highest in favorability across all brands, not just lingerie brands. In its reporting, Condé Nast zeroed in on the brand preferences of what it defines as “It Girls,” which represented 44% of the total n=2,663 sample.

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