Think Tank: Using Digital to Seed Future Physical Stores

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Unquestionably e-commerce has fundamentally changed the way people shop, the way that retailers operate, and the way property owners position their shopping centers. Online market share continues to increase and most retailers have added a digital component to their business. But despite claims to the contrary, stores never really went out of style. Retail is a cyclical business and much like how fashion tastes change, we are seeing a resurgence in the recognition that brick-and-mortar stores are a critical part of the retail strategy.

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