L Brands Is Trying To Revive Victoria's Secret's Brand Appeal But It Might Need To Do More

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Going by its first nine months' results, L Brands' ( LB ) performance has been disappointing in fiscal 2017, so far. The parent company for Victoria's Secret (VS) and Bath & Body Works ( BBW ) has been on a slump ever since its restructuring efforts began in 2015. Victoria's Secret's exit from swimwear and apparel to focus solely on bras is still hurting its sales. 

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