E-Commerce Lingerie Brand Gets Physical (With Stores), in Challenge to Victoria’s Secret

Wall Street Journal.png

Online lingerie seller Adore Me is planning to open its first U.S. stores —200 to 300 in the next five years—aiming to grab market share from industry leader Victoria’s Secret.

The New York-based startup hopes the physical stores will help it lure customers from Victoria’s Secret, which has about 1,200 stores in the U.S. and Canada.

Read More