Introducing the IAB 250-Powered by Dun & Bradstreet. Direct Brands Worth Watching


We are proud to announce the first IAB 250-Powered by Dun & Bradstreet. This first-of-its-kind analysis pinpoints the most important Direct Brands to watch in the US economy.

Selected through screening hard economic attributes, derived from Dun & Bradstreet’s data set of more than 290 million business records, and cultural impact provided by a variety of data sources such as site traffic, social media footprint, media mentions and more.

The diverse nature of the list is ample evidence of the tidal change occurring in how brands and customers interact. Congratulations to those who made the cut.

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