5 Retail lessons learned from the upcoming lingerie wars

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When I started this blog 12 years ago, I could never have imagined that I would be writing this post about women’s intimate apparel retailing! My background and career have been in “hardline categories” of retail, especially consumer electronics. However, I am increasingly intrigued with the disruption and transformation of retailing across other categories, especially specialty retail. A recent post in Retail Dive caught my eye. A pure e-tailer in lingerie is planning to build hundreds of stores in order to compete with prima donna of intimate apparel. There are lessons to be learned from the pending lingerie wars that will apply across all of retail.

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