Adore Me, the fast-growing intimate apparel brand, wants to get more personal with its customers — and it is using its customer reviews to do so.
Launched in 2012, the e-commerce startup is known for its affordable prices and on-trend stylings. Similar to other brands that have built a strong presence online, Adore Me now plans to move to the next level. Over the next five years, the retailer plans to open between 200 to 300 locations. The first 10 stores are planned to open this year.