The Revolutionary War For The Future Of Brands And Commerce

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Adobe’s Magento acquisition made some industry analysts speculate that the e-Commerce platform is merely the best of the rest, with Salesforce having picked up Demandware toward the end of 2016 and SAP acquiring Hybris a few years before that. But in fact, Adobe’s move signals a smarter strategic investment than the deals that came before, and the company is making a loud statement regarding the future of e-Commerce and the customer path-to-purchase: it’s a non-linear, real-time experience and marketers need an even more comprehensive, end-to-end solution.

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