Aerie pushes body positivity with new bras, measuring

Retail Dive.png

American Eagle's Aerie has challenged sexy lingerie stalwart Victoria's Secret with bra designs that are pretty but comfortable and marketing that eschews photo manipulation.

"Aerie's inclusive marketing and proposition continue to resonate with consumers, probably more so now than ever before," GlobalData Retail Managing Director Neil Saunders said in comments emailed to Retail Dive in May. "This is allowing it to take share from Victoria's Secret and from troubled channels like department stores."

Read More