Fallen angels? Victoria's Secret sales are plummeting as shoppers turn away from the supermodel Kendall Jenner and Gigi Hadid image to more realistic, body image conscious underwear

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Victoria’s Secret parent company is expected to report yet another quarterly decline in sales next week as the sexy lingerie brand continues to lose market share.

L Brands, the Columbus,Ohio-based company which owns Victoria’s Secret, is likely to report a 5 per cent decline in U.S. sales at its brick-and-mortar locations.

That would be the eighth consecutive quarter in which the company reports sagging sales, according to the New York Post.

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