From Stores To Showrooms: Evolving The In-Store Experience And Underwriting Practices

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E-commerce is transforming retail real estate, and yet the most drastic changes may still be ahead.

For millennia, retailers have used stores to physically show their wares. When customers decided to buy something, money changed hands, and they took their purchases home. In this long-standing model, stores occupied a prominent position in the supply chain.

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