The holiday season is one of the most advantageous times for businesses. Not only is there a massive sales spike in both brick-and-mortar retail stores as well as in e-commerce markets, but there is also vast potential for businesses to gain new clients. However, to reap the benefits of the holiday season, a business needs to lay the foundation for success in the months and weeks prior. That way, by the time the holidays are finally here, customers have had plenty of time and resources to find what they may be searching for in your business, either in-store or online.
But while working ahead is the best option, there are still things you can do as the season gets underway — as well as plans you can make for the next holiday season. To help guide you in the right direction, members ofForbes Communications Council share nine things you can do to have a stronger holiday season.