Why and How Adore Me Launched Physical Retail Stores

CIO Review.png

As the COO of Adore Me – a disruptive, innovative, online lingerie brand - I never thought I’d be announcing that we’re opening over 300 retail stores during the next five years. With daily headlines on how traditional retailers are closing stores, Adore Me is among the D2C brands moving towards opening physical retail. To us, the key to succeeding in retail is innovation and differentiation. For a previously online-exclusive brand, I want to take you through the thought process behind the decision.

Read More