Adore Me seeks to disrupt brick-and-mortar with robotic DC

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A fast-growing online lingerie startup is creating an innovative foundation for its expansion into physical retail.

Adore Me has opened a 126,286-sq.-ft. distribution center in Secaucus, N.J. The startup automates order management in its center by combining two robotic technologies: AutoStore cube storage technology and Opex SureSort automated delivery sorting. AutoStore uses robots and a traffic management system to densely stack bins without traditional spacing. SureSort is a robotic sorter that automatically reads barcodes and delivers items in a single pass.

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