Victoria’s Secret is back in the swimwear business — sort of.
The lingerie retailer said Monday that its swim collection for 2019 is now available, but only online. “Due to overwhelming demand,” Victoria’s Secret said it just plans to sell pieces — a “limited assortment” — on its website, not in stores, for the upcoming spring and summer seasons. It said it will offer a new line of sunglasses in select stores, in addition to online.
Victoria’s Secret’s move back into swim comes after the company pulled out of the category in 2016, costing it $500 million in annual sales. Shoppers who swore by its beach friendly products were outraged, with few other retailers offering quality swimwear to turn to.