Despite predictions that brick-and-mortar stores would be swallowed up by e-commerce, physical retail may be making a comeback. Amazon recently opened its second 4-star store in Colorado, proving that digital and in-store shopping can indeed coexist in the modern world.
While this trend is good news for traditional brick-and-mortar shops, these businesses will still have to plan a proper marketing strategy to increase foot traffic. We asked Forbes Communications Council members to share some unique and clever marketing tactics for physical retailers. Their best recommendations are below.