Lingerie Makers Take On Victoria’s Secret


There seems to be two paths forward in the niche world of lingerie marketing — that is, if you’re not the ailing segment leader Victoria’s Secret.

One is to embrace everyone, touting looks for all body types and all occasions, implicitly communicating that you’re not Victoria’s Secret, which has been accused of pushing too-narrow a vision of the female form that plays readily into male fantasies.

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