Earlier this year, Emily Ratajkowski posted a photo of herself on Instagram as she walked her dog through the streets of New York City in 40-degree weather... in black, lacy lingerie. It was the kind of power move I've always dreamt of pulling off, to be honest. Sure, in reality, she was just doing her job and working a photo shoot, but I like to think that wearing lingerie every day is something she wouldn't be opposed to.
Have you ever noticed that finding the perfect gifts for people who love to sleep is almost too easy? You know the friend we’re referring to here, don't you? She’s easily the sleeping beauty of your squad who just #CantEven with Monday through Friday mornings. She's the BFF who you wouldn't blink twice at if you saw her shooting coffee through an IV to get her through 8 a.m. seminars and late nights at the office. Any gift that has to do with her bedroom, nighttime wardrobe, or a wind-down routine is one she's going to be grateful for because, for her, sleep is life, and she can’t get enough of it (who can?).
While it’s nice to be able to shop from the comfort of the couch, purchasing online can be rather confusing for some consumers. After all, there are no customer service associates they can turn to.
To ease the online shopping experience, retailers are increasingly turning to social media platforms to offer consistent support to their customers.
The one-time shopper is the bane of the eCommerce merchant’s existence. They come, they shop, they even convert — only to disappear into the digital ether, never to be heard from again.
That troublesome here-and-gone customer is a particularly problematic resident of the holiday shopping season. Customers, drawn by discounts, deals and interesting seasonal merchandise come and shop, but don’t quite manage to incorporate new retailers into their regular flow of commerce. As holiday shopping is increasingly heading online, that loss is more acutely felt across the retail spectrum.