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Adore Me Bras and Panties Land in Nordstrom Today

Lingerie e-commerce brand Adore Me thinks it has two differentiators to help it take on bra behemoth Victoria's Secret: price (matching sets sell for an average of just $40, which is about the price of one VS bra) and sizing (with 30A all the way up to 46G).

Now Adore Me, which previously made its name from its online subscription model, is getting in front of a big audience: The brand's bras and underwear lands in Nordstrom stores and on Nordstorm's site today.

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Lingerie startup Adore Me does bricks and clicks with Nordstrom

Adore Me, the e-commerce lingerie company known for selling bra and panty sets by monthly subscription, is going to be selling the brand at Nordstrom stores, and on the department store’s website starting tomorrow.

The Manhattan-based company says that a curated selection of its intimate apparel will be sold on and at five Nordstrom (NYSE:JWN) department stores including at the Mall at Short Hills in Short Hills, New Jersey.

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Online Retailer Adore Me to Sell in Select Nordstrom Stores

Fast-growing online intimate apparel brand Adore Me is going to be featuring its products in Nordstrom stores and on Nordstrom’s e-commerce site as of Friday, June 17.

It’s a beneficial arrangement for both companies. Adore Me gets a quick entry to bricks-and-mortar stores, while Nordstrom aligns itself with a hot online lingerie brand that wants to rival Victoria’s Secret.

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Gene Simmons' stunning daughter Sophie displays some SERIOUS side-boob as she steps out in a patterned sleeveless dress at The Neon Demon premiere

She recently revealed that she was once deemed 'not small enough' to launch a career as a model.

But on Tuesday, Sophie Tweed-Simmons - daughter of KISS rocker Gene Simmons - appeared to be having the last laugh as all eyes were on her at The Neon Demon's Hollywood premiere.

The brunette beauty wowed as she hit the Cinerama Dome's red carpet in a colourful sleeveless dress, which boasted plunging sides - allowing her to show off her ample breasts and tattooed torso.

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Sophie Tweed-Simmons Says She Was Told She Wasn't 'Small Enough' to Model

Sophie Tweed-Simmons has launched a successful modeling career – recently starring in a campaign for lingerie line Adore Me – but says the modeling industry wasn’t always so accepting of her curvy figure.

“When I was 14 and just trying modeling, they would flat out tell you, ‘You’re not small enough,’ ” Tweed-Simmons, 23, tells PEOPLE. “Or [agencies] will take you as a model, but then they won’t send you out on any castings without telling you why.”

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11 Retailers Honored As Social Media Mavens

The past year has been an interesting one for social media users and marketers. Facebook, Instagram and Pinterest have unveiled new advertising offers and capabilities, while networks like Snapchat have established successful partnerships with brands and publishers.

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The start-up lingerie Adore Me opens first store in New York

This looks like a shop, but it is located on the 16th floor of a Manhattan office building, and at Adore Me, it says "showroom".

Regardless, the result is the same: everyone can try and buy it, unexpectedly or by appointment, a push-up, a baby doll or a bikini created by Adore Me online lingerie based start-up  by a French New York . Launched in 2012, the brand is growing fast: its turnover amounted last year to $ 45 million, and Adore Me now employs 100 people, between New York offices, warehouses in New Jersey and Romania which is based technical team.

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"I arrived with a suitcase and a dream in the US"

An interview with Morgan Hermand-Waiche, founder of Adore Me.

I created Adore Me in New York four years ago in order to offer an alternative to the global underwear giant Victoria's Secret. At the time penniless student in MBA at Harvard, I found myself confronted with the difficulty of finding the lingerie trend and affordable on the occasion of the birthday of my girlfriend

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Gifts for Mothers Day offered by online start-ups

More and more female entrepreneurs are starting up businesses with women in mind.  CCTV’s Shraysi Tandon reports on one company hoping to cash in big just in time for Mother’s Day.
When you think about shopping for your mother, a traditional brick-and-mortar store may come to mind maybe you’d check out those stores’ websites.

But a community of New York entrepreneurs is working to draw you away from the traditional and into the world of online startups.

New York Hearts Tech is an online e-commerce site and a digital pop-up store that brings together New York-based startups operating at the crossroads of fashion, beauty and tech.

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What Victoria's Secret can learn from lingerie upstarts

After long dominating the lingerie market, Victoria’s Secret is under pressure.

Last week, it announced 200 job cuts and a corporate restructuring, while also trying to ween itself off reliance on its iconic print catalog in favor of a focus on customer loyalty and social media.

The struggle the brand faces is, in an age of body positivity, it feels distinctly 1990s, while upstart competitors like Adore Me and Negative to Third Love are making inroads in the $17 billion U.S. lingerie market that Victoria’s Secret continues to dominate with nearly 75 percent market share.

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How To Know If You're Wearing The Right Bra With 9 Easy Tips

Like the tedious task of selecting the perfect bathing suit, finding the right bra can be a difficult, frustrating challenge. Not only can certain bras make your boobs look super awkward, but some fits can be so bad they’re just flat out unwearable.

So, to successfully end the struggle of picking out ill-fitting bras that are either too tight, too loose, or just too... not the right bra for you, I spoke with several underwear experts to get their tips and tricks for ending up with lingerie you love.

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Affordable Lingerie Brands That Still Feel High-End

We get it—it’s a little painful to fork over large sums of money on undergarments and the like that rarely see the light of day. Equally painful is wasting your hard-earned cash on lingerie that lives up to the old “you get what you pay for” adage. That’s why we made it our mission to share with you the brands that do affordable lingerie the best, from fast-fashion to niche labels. Our advice? Stick to neutral and soft hues (they look more expensive than bright colors), and avoid embellishments when you’re going for a high-end look. You’ll be surprised how much of a difference it makes.

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