blog 34

Swimsuits for all! Flattering cuts, shapes and styles to try now

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With summer approaching, everyone's trying to refresh their wardrobes. But that sometimes means bathing suit shopping — an activity nobody enjoys.

Whether you're dealing with uncomfortable fabrics or just poor-fitting swimwear, it can sometimes feel impossible to find a swimsuit that actually looks and feels good.

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Report: Adore Me knows what customers want – and gives it to them

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Omnichannel lingerie startup Adore Me is reportedly paying very close attention to what customers say online.

According to CO, Adore Me is utilizing machine learning and language analysis technology to mine online customer reviews for insights into what its shoppers want. Leveraging the Yotpo Insights platform, which uses machine learning and sentiment analysis to uncover word patterns in customer product reviews, Adore Me analyzes customer comments left on its site and derives insights such as satisfaction with different product features.

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A bra expert shows us how to choose the right plus-size sports bra

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Finding the perfect plus-size sports bra can require a lot of research and patience since you’re looking for both support and comfort. However, bra expert Kimmay Caldwell says that, while there are no one-size-fits-all rules for plus-sized babes, there are a few tips that can make your search a little easier.

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Think Tank: Why Physical Stores Are Critical for Digital Natives


Department store locations were once considered the only means for D2C brands to expand into brick-and-mortar, but digitally native brands are now seeing great value in opening storefronts of their own. In fact, digitally native brands are set to open 850 brick-and-mortar stores within the next five years, according to a recent report on more than 100 top online retailers. And, as the cost to acquire customers online increases, I expect this trend to accelerate.

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Where Does The Victoria's Secret Fashion Show Go From Here?


The days of network television viewers being able to gawk at/admire supermodels in skimpy Victoria’s Secret lingerie strutting their stuff on the catwalk are over, according to the brand’s corporate masters at L Brands.

In a memo sent last week to employees at the Columbus, Ohio-based company that I obtained, CEO Les Wexner announced that “going forward we don’t believe network television is the right fit” for its annual fashion show, which has been shown on CBS and ABC for nearly two decades.

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Victoria’s Secret ‘rethinking’ annual fashion show, says network TV not ‘right fit’


Lingerie retailer Victoria’s Secret is “rethinking” its annual fashion show, according to a memo sent to employees Friday by L Brands CEO Les Wexner, which was obtained by CNBC.

Wexner said network television is no longer the “right fit” for the event, which has been broadcast on ABC and CBS for almost 20 years. He said the company instead will focus on creating a “new kind of event.”

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31 Amazing Plus Size Swimsuits You Can Buy Right Now — Including A Bunch Under $50


In my experience, there are really only highs and lows when it comes to swimsuit shopping. And when it comes to plus size swimsuit shopping? Well, it's easy to think there are a lot more lows than highs. There's the societal pressure to somehow magically transform yourself into the mystical "beach body" between the months of April and June. There's the lack of options in plus sizes that don't have ruffles or aren't tankinis. And then, if you're like me, there's also that little voice in your head — the same one that was there when you were a teenager — that says you will never look good enough in a bathing suit or a bikini, no matter how cute the suit. That you should just cover up, sit down, and totally give up on finding a cute bikini altogether. But here's the thing: Feeling confident in a swimsuit requires first being confident enough to try on swimsuits. And you deserve to feel confident in a swimsuit. Maybe you'll take the time to try some on and finally find just one this summer that you love — that's OK. Maybe you'll find a dozen.

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Alexa PenaVega Looks Gorgeous Showing Off Her Huge Baby Bump In Bikini

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Alexa PenaVega, 30, showed off her huge baby bump in new selfie, and the mother looked like she was about to pop! Alexa stood in front of her mirror for the pic, and posed in a black bikini with her hair up in a bun. She captioned the image, “Baby boy is HUGE. Measuring three weeks ahead 🙈🙈🙈 If you need me I’ll be living in bathing suits on the beach 😂😂👙🌊 ( @adoreme bathing suit) #pregnancy.”

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