The speaker slate for the initial Retail TouchPoints Live! at RetailX, held June 25-26 at McCormick Place in Chicago, included big-name retailers as well as a wide range of industry experts. From the organizational principles that powered rapid digital innovation at BJ’s Wholesale Club to Alibaba’s use of AI and personalization to supercharge its Singles Day event, presenters explored:
• The still-strong interrelationship of online and brick-and-mortar stores;
• The temptations of using price as a customer acquisition strategy;
• How Moosejaw maintains its brand identity and “edge” as part of the world’s largest retailer (Walmart);and
• The constantly evolving definitions of “omnichannel.”
Following are a few quick quotes that provide a taste of the presentations; more complete coverage will follow.